Twitter is considered as one of the wittiest social media platforms, and that's because its users manage to share the cleverest content within the 280 characters limit. That's what makes this platform so unique.
Not just that, Twitter is considered as the hub where every new trend gets started, keeping up with the social media trends and having a Twitter account goes hand in hand.
With the impact Twitter holds, many marketers have started bringing Twitter content to their websites in the form of Twitter feeds. Keep reading to find out more.
What Is A Twitter Feed?
Twitter Feed is a tool that enables users to collect content from Twitter and embed it on the website. It can collect the tweets using hashtags, handles, favorites, etc. Many Twitter feed platforms also come with a moderation feature to filter out irrelevant content to only present the best to the website visitors.
They also come with customization options to design and optimize the Twitter feed to make the content look more captivating to attract visitors and keep them hooked. The best part about the Twitter feed is that you can strategically embed it anywhere on your WordPress website to gain maximum benefits.
5 Key Benefits Adding Twitter Feed To WordPress Website
Here are some of the key benefits of adding a Twitter Feed to WordPress website.
1. Cost-effective Content Marketing
When you embed the Twitter feed on your WordPress website, you introduce your Twitter presence to your website visitors. It is the most effective form of content marketing as you get to create content for your website and Twitter at once.
Not just that, when you add the Twitter Feed to your website, your website visitors engage with the content, and if they like it, they will search for you on Twitter and follow you to keep getting the updates.
They might as well keep revisiting your website to check what's new as the Twitter widget updates each time there is a new tweet.
2. Build Trust With UGC
It is a consumer behavior to look for real-life experiences of peers before making any purchase decisions online. User-generated content is the content created by your customers as they share their experiences with your product or your brand.
As Twitter is the space where users love to express their views, your customers have likely done the same for your product. Why not collect all those UGC tweets and embed them on your website? The benefit? It will bring transparency and authenticity to your website.
It will build trust among your website visitors, and when it comes to choosing between you and your competitors, the chances of them choosing you will always be higher as UGC will help you stand out.
3. Create Social Proof
Social proof is a phenomenon that revolves around the bandwagon effect, which states that people tend to copy a social behavior when maximum people are following it. You can create social proof for your brand by embedding the Twitter Feed on your WordPress website.
Create a hashtag campaign by choosing a memorable and relatable hashtag for your brand and encourage your audience to use it in their tweets. Collect the tweets and embed them on your website.
The hashtag campaign will be visible to your website visitors, who will be encouraged to tweet using your hashtag, giving you more content to embed on your website and increasing your brand's reach.
4. Boost Conversions Rate
Twitter's content makes your website look more authentic and entices the website visitors to stay longer and engage with the content. Especially when you embed UGC's Twitter feed on your website, your customers come across their tweets for your brand on your website.
They get impressed, which creates a trusted relationship between you and your customers as they turn into your loyal customers.
They become your permanent customers, and they always make sure to buy your products, making repurchases with you. Not just that, they recommend you to their friends and family members, helping you boost your conversion rate like ever before.
5. Increase Customer Engagement
Twitter is a highly engaging social media platform, and its users love the amusing content this platform offers. The best part is that even when Twitter has a character limiter, it manages to stand strong against its competition.
When you bring engaging Twitter content to your website, you give something to your website visitors to stop by and dwell upon.
It helps you decrease your website's bounce rate as the visitors have something unique to engage with, increasing your website's dwell time and engagement rate.
Let’s Call It A Wrap!
We have reached the end of this blog, hoping that you have a better understanding of Twitter feeds and how beneficial they can be for your business if you use them effectively.
Now that you are aware of all the key benefits, why don't you plan your Twitter strategy best for your brand already?
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