The digital age has led us to a new era of marketing. And with it, marketers are finding that they need to rethink their strategies and adopt fresh ways to reach customers.
One way is by using video content. Video can be used for almost everything from explaining your products or services to educating potential customers on how something works to sharing testimonials from happy customers.
The best part about video is that you don't have to create the whole thing yourself- there is a lot of software and apps out there, which make it easy for anyone at any skill level to get started right away!
Video is one of the fastest-growing types of content marketing. It's also a compelling tool for promoting your brand, generating leads, and building relationships with customers. Video can take many different shapes, but it should always be engaging and high-quality to have the best impact on your audience.
Why should you consider videos?
1. Video is a great way to engage with your audience
Video is an excellent way to engage with your audience. Not only can you reach them on social media channels like Facebook, Twitter, and LinkedIn; but videos are also shared around the web all over other websites like YouTube and Vimeo, which makes it easy for people who aren't subscribed to your company's newsletter or following your brand on social media accounts to find out about what you have going on.
2. Video marketing helps you get more views on social media
Marketing with video on social media is an excellent way to increase brand awareness. You must use hashtags in your posts so people can be directed towards them when they search for related keywords; this will help your videos reach a wider audience and get more views!
3. Video is a great way to get your message across to your target audience.
It can be used to enhance your marketing strategy and better communicate the value of your product or service. It is used as one part of an effective marketing campaign, for example, by relating it back directly from social media posts you have shared on Facebook, Twitter, etc., which will give you more exposure with those networks too.
What types of videos are best?
1. Explainer and How-to videos
Explainer videos are short, concise, and engaging. They usually answer a question or solve a problem you have. This helps with SEO because Google loves well-optimized content that answers questions people type in their search engine to find what they need. If you're not entirely sure how to do something, but someone else does...that's an explainer video opportunity!
2. Review Videos
Product reviews can help increase sales by increasing trust between consumers and brands. You may get influencers and social media stars who will promote products in return for free samples of new items from your company if possible (it helps to have a strong relationship with these influencers).
3. Customer Testimonials
You can also get customer testimonials that are short, concise, and engaging. They usually answer a question or solve a problem you have (and if someone else does it for your brand...that's an explainer video opportunity!) For example: "I tried this product because I learned about it from..."
4. Behind The Scenes Videos
Behind the scenes, video can be a great marketing tool because you can show your customers how the magic happens. This type of video is highly engaging and gives viewers an insider's view into something that may otherwise seem boring or complicated.
You can also feature your employees on camera or simply share their stories. For example, if you are a restaurant that is known for its customer service...showcase what goes on behind the scenes in terms of how customers are treated by staff members.
5. Demo Videos
Demonstration videos are great for selling products and services. These videos should be short, concise, and engaging to get your message across and help viewers understand how you can solve their problem/solve a question they have in mind.
This video can also be done as a live stream (for instance, Facebook Live). Viewers can interact with the presenter/host and ask questions in real-time!
6. Promo Videos
Promotions videos are a great way to advertise sales and discounts without having your customers feel like they're being sold on something.
These types of videos are short and concise with an impactful call-to-action that is easy for viewers to remember (and if you can include links in the description box below the video where people can click through to place their order online - even better!) You don't want your promotional descriptions/messages too long because people will be scrolling past them instead of taking action! People tend not to read; they just want to watch and move on with their day.
Video is such a good way to reach more people and generate traffic. It seems more accessible than ever with so much free video editing software out there, but it can still be tricky.
If you are still hesitant about using video for your marketing efforts, don't be. Video is one of the most powerful tools at our disposal in digital marketing, and it's time to start taking advantage of that power!
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