2021 Spam Update of Google: Everything You Need to Know About it
Google has started rolling out several spam updates at the end of July 2021 to make the algorithm better at identifying and nullifying link spam. If you have discovered a recent shakeup in your search rankings or site traffic, the update might be the reason. You might already know that high-quality links in 2021 are becoming more important than ever, especially if you want PPC and traffic business to keep growing. In the blog post, we will reveal everything you need to know about the latest update on link spam and how to be completely sure your site follows Google’s new link guidelines. Keep on reading if you want to find out more about it.
What is Link Spam?
Link spamming refers to the process of embedding links into the site to increase the number of backlinks to a specific page regardless of page quality link or context. The goal for link spam is to provide an extra SEO boost to rank better in the SERPs. As per Google, link spams have several links that do not relate to the content directly or benefit readers. For example, you might have noticed some comments on a specific post that has nothing to do with the post. These are called link spam. Mostly, these links lead to services or products which the spammer intends to promote.
Here are some of the common forms of link spam:
Hidden links: This refers to the practices of placing hidden links inside posts that only bots can see.
Single post blog: Including multiple random links to a single blog post in the hope of improving the backlink profile.
Spam posting: This applies when a black-hat link builder adds single links in comment sections, public forums, or guest books.
Directory spam: This refers to the act of registering sites, blog feed directories or RDF Site Summary (RSS) pages with link manipulation in mind.
Link farms: This refers to the practice of a group of site owners agreeing to help each other by continuously linking to each other to increase their SEO rankings.
Nowadays, there are plenty of website owners who are guilty of doing this on their website. However, if they constantly add links to their websites even though the links have nothing to do with the page's content, it amounts to link spamming. No matter whether the links are spam-y or not, Google is bound to notice it. In that case, the penalties for this will be severe after the recent update of the recent Google spam link algorithm.
What Google Has to Say About it?
An announcement on the formal update of Google was made on July 26, 2021. However, Google clearly stated on Search Central Blog:
“In our continuous efforts to improve the quality of the research results, we’re launching a new link spam-fighting change today – which we call the ‘link spam update’. This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly across multiple languages. Sites taking part in link spam will see changes in search as those links are re-assessed by our algorithms.”
In other words, Google will turn a blind eye to spammy links. Google will review all incoming and outgoing links for spam across multiple languages, and it will simply ignore any link that seems spam to Google.
What is the Update All About?
The prime goal of link spam update is to make it easy for an algorithm to spot link spam maths coursework helper maths coursework helper. The update started in late July 2021. It took almost a few weeks to roll the update to research results in every language. There is no doubt that the update will create a big impact on several industries. It will not be a surprise if website owners start to experience a drop in their search engine performance. It may feel like a penalty or punishment for website owners, but it’s only meant to create a better experience for everyone.
Best ways to build links and avoid getting hit by the link spam update
You might be waiting for someone to tell you what exactly needs to be done to prevent a ranking decline in Google. Do not worry, as I have got you covered. Here are a few actionable steps that will help you avoid link spam updates and improve your search engine performance.
Create unique and high-quality contents
One of the crucial factors you need to ensure is creating high-quality and unique content. No matter how tempting it may seem to copy-paste someone else’s content and to claim it as your own, never do it since it will not do you any good. Of course, there is no harm in lifting ideas or concepts from other sources. But you need to make it clear to the readers where it's coming from and who wrote it. This also involved adding links to the specific page the content is from and placing quotation marks around the copy.
Always prioritize natural links
Natural links are those links that do not seem forced. These links are inserted into content in a natural, relevant way. These links are relevant to the content and also add value to the readers. They are completely different from link spam.
Affiliate links are okay
Yes, natural links are the best option, but that does not mean you are required to avoid affiliate links altogether. Make sure to do your best and add them in the most natural way possible. Suppose you are writing a guest post on a digital marketing course, and someone pays you to add an affiliate link. The problem in this case is that the affiliate link is on a computer science course. Google can easily pick on it when the hyperlink is on something else.
Thus, you need to ensure that you need to include something similar to digital marketing. You may also try creating a more relevant post to avoid getting penalized by Google.
Avoid buying links to manipulate PageRank
Google can easily detect sites that are trying to manipulate PageRank. This includes exchanging money with people for links or posts that contain links, sending the free product in exchange for including a link, excessive link exchanges, etc.
Avoid using automated link creators
Automated link creators can be smart, but these cannot be smarter than the algorithm of Google. Such link creators can unintentionally contribute to link spam on your site. Instead of wasting time over automated link creators, make sure to take time to create natural links for your content.
Be careful with unnatural links
Inside your content, make sure to be on the lookout for the following:
• Comments featured with a link
• Hidden links, keyword-rich links, or those embedded in widgets.
• Links in footers
• Contents with numerous inks placed on keywords
Never go for large-scale link exchanges
Despite the relevancy of your large-scale link exchanges, they can sometimes violate Google’s guidelines.
Summing up,
If appropriately used, such practices can help you get rid of spam links on your site. The new update suggests users improve user experience and produce high-quality content instead of manipulating links. Use appropriate tagged links to promote awareness and then monetize with properly tagged affiliate links.
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