Have you ever wondered how business and marketing in today's day and age are working?
A lot of it is now based on the internet. This is because most businesses have shifted from being solely offline and opened their doors and windows for the online opportunities that the internet and several platforms on the internet have to offer.
Considering the fact that you are searching for SEO, you must have already come across the term in various sectors. But what is it?
SEO
Search Engine Optimization or SEO is a way of making your website and blog visible to the user or your target audience. With the help of quality and quantity keywords, you can make your website rank higher on the search engine result page of your target audience.
In simpler words, SEO is the process of optimizing your website in such a manner that it becomes more visible to your target audience. And guess what? This is an organic process.
How Does SEO Work?
When we say that SEO works with the help of using certain words, these are the keywords.
The keywords are the words that you use to define your brand, your products, and the services that you provide.
The keywords that are present on your website get triggered when your target audience or the user searching on the internet types any of the keywords that you have used to search for an item on the web.
In this way, they start appearing on the SERP or the search engine results page of your target audience. Thus, with the help of SEO, you are optimizing your website in such a way that its quality is improved.
An SEO Agency is a place you should contact if you are in need for an assistance to build your website.
This ensures that it will be easily discovered by Google’s search engines. This will make your website go higher on the ranking list of google.
Black Hat Vs. White Hat
Now that you know about SEO, let us focus on the topic: what are white hat and Black Hat SEO?
No, they don't wear hats. These are the terms that are used to differentiate between good and bad SEO practices. When you submit your website to the practices of SEO, you agree to abide by the rules and ethics of the same. But there are some who do the unethical.
Without further ado, let's get right into it:
What Is Black Hat SEO?
The set of practices that are not in terms of the rules and regulations of the search engines are the ones that are followed by black hat SEO.
They can be referred to as the villains in the world of SEO. Even though they do aim for a higher ranking in the SERP of the user, their way of doing so is unethical.
This is because there is an aggressive use of SEO tactics. The main focus of such a practice is solely the search engines and not the target audience.
Some of the practices that are a part of the Black Hat SEO are:
1. Hidden Links
When a website tries to build backlinks in multiple numbers, they are focusing on gathering several websites. Most of these websites are not relevant to each other.
2. Content Automation
This is a way of making the contents that are not searched for appear on the user's results page. These websites aim to rank higher on the search results with content that is not relevant to the search.
3. Keyword Stuffing
When there is heavy use of keywords in a way that they are stuffed forcibly in the content just for the sake of higher ranks in the google research results, the google algorithm tracks the website down. At times, fines are imposed on the site, and they are also blocked.
What Is White Hat SEO?
These are the SEO practices that work to improve the site's ranking on the search result page while staying within the terms and conditions of the search engines.
These are the SEO practices that are referred to as the heroes in the world of SEO. These are the SEO tactics that make the user experience better.
Unlike Black Hat SEO, these techniques or practices focus on the user and not solely on the site's ranking.
Some of the practices that are a part of White Hat SEO are:
1. Inbound Linking
A backlink strategy for SEO is a great way to drive more and more potential customers to a website. These can help your website grow organically.
2. Relevant Keywords
The best White Hat SEO technique is using keywords that are relevant to your content and are targeted toward your potential customers.
By using keywords in specific places in your content, you will be able to reach users who need your assistance.
3. Good Quality Content
Keep in mind that your content is for your target audience and not the search engines.
Even though you rank high in the search engine for a brief period through unethical means, you will not be able to maintain the rank unless your content is good.
Final Words
If you want your business or website to perform better and be successful, going digital is the best way for you. And there is nothing that will help you reach your target audience better than Search Engine Optimization or SEO.
It is a way of optimizing your website in such a way with the help of keywords that improves your site’s visibility in Google’s Search Engines. This helps Google to discover your site better and make it appear on the SERP of your target audience.
There are two types of SEO: White Hat SEO and Black Hat SEO. While the former involves looking for ways to improve the experience of the user, the latter uses the keywords to manipulate the algorithm of Google. However, both of them have only one goal: to improve the ranking of the website on Google SERP.
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